Small business SEO is the process of optimizing a company’s online presence to improve visibility in local and organic search results, helping attract more targeted customers without relying heavily on paid ads. By focusing on strategies like keyword research, local SEO, quality content, mobile-friendly design, and backlinks, small businesses can compete with larger brands and build trust with their audience. Effective SEO not only increases website traffic but also boosts leads, sales, and long-term growth.