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In the rapidly evolving landscape of technology and smart infrastructure, having the right partners to source, deliver, and support innovative solutions is critical. Evig, an elite value-added distributor based in the Middle East, has emerged as a cornerstone in the distribution of audio-visual (AV), information technology (IT), and lighting products. Renowned for its strategic partnerships with premium brands from Europe, the United States, and the United Kingdom, Evig has positioned itself as more than just a supplier — it is a solution provider, technology advisor, and regional market enabler Room Booking System.
This article explores how Evig operates, what makes it a premier distributor, the range of services and products it offers, and how it is bridging the technological divide between Western innovation and Middle Eastern demand.
The Rise of Evig in the Middle East Distribution Market The Middle East has undergone a transformative shift over the past two decades. Countries like the UAE, Saudi Arabia, Qatar, and Kuwait are investing heavily in smart cities, digital transformation, and architectural excellence. To support this growth, the demand for high-quality AV, IT, and lighting solutions has skyrocketed. Evig has strategically filled this gap by bringing in only top-tier, globally trusted products to match the region’s bold ambitions.
Founded with a vision to deliver value beyond logistics, Evig doesn’t merely ship products — it adds intelligence, support, training, and customization to each delivery. This approach has made Evig the preferred partner for system integrators, architects, developers, and government contractors throughout the Middle East.
What Sets Evig Apart: Value-Added Distribution Model Unlike conventional distributors that focus solely on volume and pricing, Evig operates on a value-added distribution (VAD) model. This means every product that passes through Evig is accompanied by a suite of support services designed to ensure successful integration, user satisfaction, and long-term performance. These services include:
Technical consultancy
Project-specific product selection
On-site and remote training for installers
Warranty and after-sales support
Custom product bundling for unique project needs
Local inventory for quick deployment
Through this model, Evig becomes a critical part of the value chain, not just a middleman. This positions it as a strategic partner for global brands looking to penetrate or expand in the Middle East and for local stakeholders needing world-class solutions.
Top-Tier Product Portfolio: Curated for Excellence Evig’s strength lies in its product portfolio, which includes industry-leading brands from Europe, the UK, and the USA. The selection process is meticulous — Evig only distributes products that meet global standards of quality, reliability, innovation, and sustainability.
AV Products Evig offers a wide range of audio-visual equipment including:
Video conferencing systems
Interactive flat panels and displays
AV over IP solutions
Digital signage
Control systems and automation
Professional audio gear for studios, stadiums, and auditoriums
These AV solutions are tailored for sectors such as corporate offices, hospitality, education, government, and entertainment.
IT Infrastructure The IT product line supports the backbone of modern business environments. This includes:
Network switches and routers
Structured cabling
Data storage systems
Security and access control
UPS and power management
Evig ensures these IT products are compatible with global enterprise requirements while complying with local certifications in the Gulf Cooperation Council (GCC) countries.
Lighting Solutions Evig brings cutting-edge lighting technology for both aesthetic and functional applications. Product types include:
Smart lighting systems
Architectural lighting
Outdoor and facade lighting
Energy-efficient LED systems
Emergency and industrial lighting
These lighting solutions cater to diverse project needs, from luxury hotels and malls to infrastructure projects and smart city initiatives.
Bridging the Gap Between Global Brands and the GCC One of the core missions of Evig is to serve as a bridge between Western innovation and Middle Eastern demand. While brands in the USA, UK, and Europe may have world-class products, penetrating the Middle East market requires a nuanced understanding of local:
Regulations and certifications
Cultural and architectural preferences
Language and communication needs
Procurement and payment systems
After-sales service expectations
Evig fulfills this role by localizing international brands, ensuring they align with the expectations and technical demands of the region. Through distribution agreements and exclusive partnerships, Evig allows these companies to expand their reach without the complexity of setting up full operations in the region.
Trusted by Stakeholders Across Sectors Evig’s client base is as diverse as the product categories it represents. The company has delivered successful solutions for:
Government projects in infrastructure, defense, and urban development
Luxury hotels requiring bespoke lighting and AV automation
Universities and training centers in need of IT and e-learning setups
Retail chains implementing digital signage and environment lighting
Healthcare facilities upgrading their tech and communication systems
Event venues and museums seeking immersive audio-visual experiences
By catering to both public and private sectors, Evig has demonstrated its capability to scale and customize based on project size, scope, and industry.
Technical Expertise and Support Services One of the most valuable assets of Evig is its technical and engineering team. These experts work closely with contractors, designers, and integrators to ensure that each product is used to its maximum potential.
Support services include:
Pre-sales consultation to choose the right solution
On-site mockups and demonstrations
Installation and commissioning support
Training workshops for system integrators and end-users
Post-sale diagnostics and troubleshooting
This hands-on, technically proficient service model is a key reason why many projects prefer Evig over traditional distributors.
Commitment to Sustainability and Innovation As sustainability becomes a regional and global imperative, Evig has taken proactive steps to align with eco-friendly technologies. Many of the brands in its portfolio are ISO-certified, RoHS-compliant, and lead the charge in low-energy and smart technology development.
Evig also explores and promotes IoT-based solutions, AI-integrated lighting systems, and next-gen AV systems that can support remote management, cloud integration, and smart controls. This commitment to future-readiness ensures that Evig not only meets current needs but anticipates what’s next.
Presence, Reach, and Expansion Evig operates with a regional headquarters and warehouse facilities strategically located in the UAE — the commercial hub of the Middle East. With partnerships across Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman, Evig can fulfill orders efficiently while providing local support.
As infrastructure projects multiply in the Gulf region, Evig continues to expand its portfolio, deepen its partnerships, and strengthen its logistics and fulfillment capabilities.
Conclusion In an industry where technology is advancing rapidly and expectations are higher than ever, Evig has carved out a unique niche as a reliable, knowledgeable, and forward-thinking value-added distributor. By connecting premium brands from Europe, the USA, and the UK to the booming markets of the Middle East, Evig acts as a catalyst for innovation and quality in AV, IT, and lighting sectors.
In the ever-evolving world of online gaming and betting, MeToBet has surfaced as a contemporary software encouraging creativity, amusement, and a user-first experience. 미투벳 주소 Because the gambling industry remains to grow rapidly across digital tools, participants are demanding more than traditional sportsbooks and casino games—they are searching for spontaneous interfaces, openness, and tailored services. MeToBet is apparently among the newer participants responding to that demand.
At their primary, MeToBet operates as an online betting service wherever customers may position wagers on a variety of events and games. While their title might not yet be as recognizable as history models like Bet365 or Bill Slope, MeToBet is carving out their position by offering a refined combination of activities betting, stay activities, and active casino experiences. Whether a user is interested in international football, basketball championships, or stay blackjack with qualified traders, MeToBet provides an electronic centre wherever these experiences converge.
One of many unique top features of MeToBet is their concentrate on supply and simple use. As soon as customers land on the software, they're achieved with a clean program and clearly noted sections. Subscription is streamlined, and the onboarding method is designed to information even probably the most novice bettors through account setup, deposit choices, and first bets. This simple access is essential in the present market, wherever customers expect rate and simplicity in most digital services.
Protection is also a major concern for MeToBet. Within an industry wherever money and sensitive information are continually adjusting hands, sustaining solid digital security isn't optional—it's essential. MeToBet employs advanced security practices to safeguard user information, while also complying with industry standards and regional gambling regulations. By ensuring that customers'information is treated carefully and precision, MeToBet builds trust in an area wherever that trust could be fragile.
Yet another area wherever MeToBet stands apart is their cellular compatibility. With the raising dominance of mobile phones, any effective online software should appeal to cellular customers without reducing performance. MeToBet has created sure that both their site and application conduct effortlessly on smartphones and tablets, enabling customers to put bets or play activities while on the move. Whether a bettor is seeing a stay match from the ground or commuting house from perform, MeToBet ensures they don't lose out on the action.
The software also provides a worldwide audience. By promoting multiple languages and currencies, MeToBet seeks to attract customers from different regions with varied preferences. This world wide achieve is accompanied by a customer care group that can be acquired across time locations, offering assistance via stay conversation and email. Multinational supply is higher than a advertising tool—it shows an understanding of the significantly interconnected character of contemporary online gaming.
Despite being somewhat new, MeToBet is apparently keen on keeping before technological trends. There is a growing stress within the software on applying information and synthetic intelligence to supply more individualized betting recommendations. This might manifest in the shape of proposed bets predicated on a user's history or energetic chances that answer stay developments in a match. Such inventions are gradually getting estimated in top-tier tools, and MeToBet is actually aware of the shift.
Where MeToBet also tries to change lives is in user engagement. It's not really a software for putting bets; it's developed as an electronic atmosphere wherever customers experience part of a larger gaming community. Regular offers, tournaments, and specific events put a layer of excitement and opposition, maintaining customers returning for more than economic gain. Gamification techniques, such as for instance leaderboards and rewards for regular participation, help strengthen that feeling of ongoing engagement.
While several online betting tools are criticized for stimulating addictive behavior, MeToBet has taken proactive measures to market responsible gambling. The software includes self-exclusion instruments, deposit restricts, and time pointers to greatly help customers remain in control of their betting activities. In doing this, MeToBet not merely aligns with international regulatory guidelines but in addition signals their responsibility to the wellbeing of their users.
The cost environment within MeToBet is yet another factor adding to their appeal. With support for a variety of deposit strategies, including charge cards, e-wallets, and probably cryptocurrencies, customers receive mobility and rate in controlling their funds. Withdrawal processes are made to be fast and transparent, that may somewhat influence a bettor's over all pleasure with the platform. Delays and hidden expenses tend to be sources of stress in the industry, and MeToBet's streamlined method assists mitigate these common issues.
From a small business perspective, MeToBet looks dedicated to long-term growth. This includes not merely growing their products and increasing their technology bunch but in addition creating unions with influencers, activities clubs, or loading tools to boost visibility. As esports betting remains to increase in reputation, it's probably that MeToBet will grow into that market as effectively, knowing the immense opportunities it holds for a young, digitally native demographic.
However, the trail forward is not without challenges. The online betting industry is fiercely competitive and very regulated. MeToBet will need to frequently invest in submission, safety, and creativity to keep customers and gain market share. Furthermore, community perception around betting tools could be a sensitive topic, especially in places with rigid gambling regulations or national reservations. Transparent connection, good play policies, and a focus on community might help MeToBet navigate these difficulties more effectively.
In conclusion, MeToBet is shaping up to become a powerful supplement to the web betting space. With a contemporary program, solid emphasis on user knowledge, and options for technological integration, it brings a relaxing approach to an industry often connected with aged systems or impersonal service. While it could not yet have the model acceptance of older betting giants, MeToBet is actually positioning itself for sustainable growth. As customers continue to find tools which are secure, social, and smart, MeToBet can effectively become among the leading names within the next era of online gambling.
When hardwood floors begin to lose their luster—showing signs of dullness, scratches, or minor wear and tear—most homeowners immediately think about refinishing. Traditional refinishing, while effective, often comes with a significant drawback: dust. The sanding process in conventional methods generates clouds of fine wood particles that settle on furniture, spread through HVAC systems, and linger in the air, making the process inconvenient and even hazardous for some. Fortunately, dustless refinishing services offer a game-changing alternative. With state-of-the-art equipment designed to contain dust at its source, this method delivers the same rejuvenated flooring without the mess or health concerns. It's a breakthrough in floor care that’s gaining widespread popularity for good reason.
Dustless refinishing is not just a trend—it’s a response to a real problem homeowners have faced for years. The traditional sanding process may leave beautiful results, but the cost of cleaning up the aftermath, the time it takes for airborne dust to settle, and the potential for allergic reactions or respiratory issues make it a less appealing option today. Dustless refinishing solves all of this. Using advanced vacuum systems integrated directly into sanding equipment, the process captures up to 99% of dust before it even hits the air. The result? A much cleaner work environment, improved indoor air quality, and a hassle-free experience for homeowners who can often remain in the house during the work.
How Dustless Refinishing Works to Protect Your Home and Your Health The magic of dustless refinishing lies in the use of specialized tools that combine powerful sanding action with industrial-strength suction. Unlike traditional machines that leave dust to scatter and settle, these advanced systems collect the debris immediately, channeling it through hoses to a sealed containment unit. This method is particularly effective in occupied homes, medical facilities, schools, and other settings where air purity is a priority. There’s no need to cover every piece of furniture or isolate the entire floor—professionals can sand with precision and cleanliness in one smooth operation.
The process starts with a thorough assessment of the floor's condition. Technicians look for deep scratches, uneven patches, or any boards that may need replacement or extra care. Once the prep work is complete and the furniture is cleared or covered, sanding begins. The machine gently removes the old finish and a thin layer of wood to expose the fresh surface beneath, all while the vacuum system collects particles at the source. After sanding, if desired, a new stain can be applied to change or enhance the floor's color. Finally, protective sealants or finishes are layered to lock in beauty and durability. The result is a floor that looks brand-new—without the side effects of dust accumulation in your vents, curtains, or lungs.
Benefits That Go Beyond Aesthetics: Why Dustless Refinishing Is the Smarter Choice The primary appeal of dustless refinishing is, of course, the absence of dust—but the benefits go far deeper. First and foremost is health. Inhaling wood dust, especially in large quantities, can irritate the lungs and exacerbate allergies or asthma. It can also contain chemicals if your floors were previously stained or finished with older products. Dustless refinishing drastically reduces this exposure, making it ideal for homes with children, elderly residents, or anyone with respiratory sensitivities. It’s also a responsible choice for people who care about environmental safety and indoor air quality.
Another major advantage is time. Traditional refinishing often requires days of cleanup after the job is done, not to mention the extra effort of sealing off rooms and keeping your home ventilated. Dustless refinishing, on the other hand, eliminates the need for these precautions, speeding up the entire process from start to finish. It’s also more precise; because there’s less interference from airborne dust, stains and finishes adhere more evenly to the wood, ensuring a flawless final result. Not to mention, there's less risk of blemishes or imperfections caused by dust settling on freshly applied coatings.
A Wide Range of Floors Can Benefit from Dustless Refinishing Not every floor is the same, but the good news is that dustless refinishing works for most types of hardwood. Whether you have solid oak, maple, walnut, or engineered wood floors, this method is often suitable—provided the wood layer is thick enough for sanding. Even parquet flooring, which has intricate patterns, can be successfully refinished with these high-precision tools. However, before jumping in, it's important to consult a professional who can evaluate whether your specific flooring type and condition are appropriate for dustless treatment.
This method is particularly advantageous for floors that only need light to moderate restoration. If your flooring has suffered water damage or deep gouges, additional repair steps may be necessary before sanding. Still, the dustless process can be integrated into these repairs, making the entire experience smoother and less intrusive. The adaptability of dustless refinishing has made it the go-to choice not only for homeowners but also for property managers, schools, and businesses that need quick turnarounds without compromising indoor cleanliness.
What to Expect From a Dustless Refinishing Service Appointment If you’re considering dustless refinishing, it’s helpful to understand what the service entails from a customer perspective. First, you’ll schedule an on-site consultation, during which a technician evaluates the condition of your floors and discusses your goals. They’ll determine whether a full sanding and refinishing is necessary or if a screening and re-coating will suffice. Next comes the prep phase, where furniture is moved and protective coverings are applied to areas that need shielding. Then, the sanding and refinishing begin, often completed in stages across one to three days depending on the size of the space.
The technology used is typically quiet and non-disruptive, and many clients are pleasantly surprised to find they can remain in the home while the work is underway. There’s minimal odor when low-VOC (volatile organic compound) finishes are used, and since dust doesn’t escape into the air, cleanup is virtually nonexistent. After the final coat is applied, the floor is left to cure, a process that usually takes 24–48 hours. Within a few days, your space is transformed, and your hardwood floors look rich, polished, and like new—all without the side effects of dust and mess.
Why Professionals Matter: Avoiding the Pitfalls of DIY Refinishing While some adventurous homeowners may consider refinishing their own hardwood floors, dustless refinishing is best left to professionals. The equipment involved is specialized and expensive, requiring training to operate correctly and safely. Attempting a DIY job without the right tools can lead to uneven sanding, swirl marks, patchy staining, or worse—irreparable damage to the wood. Moreover, without the proper vacuum attachments and dust containment, you may still end up with the same mess you're trying to avoid.
Professional dustless refinishing services bring experience, precision, and a guarantee of quality. Technicians know how to assess floor thickness, select the right grit level for sanding, and apply finishes that last. They also offer valuable guidance on maintaining your newly restored floors and avoiding common pitfalls that could lead to premature wear. Hiring a trusted professional means peace of mind, knowing your investment is protected and the results will exceed your expectations.
Conclusion: Clean Floors, Clean Air, and a Cleaner Refinishing Process Dustless refinishing services represent the best of both worlds—high-quality floor restoration and a remarkably clean, health-conscious process. As homeowners become increasingly aware of indoor air quality and environmental safety, this method has quickly become the preferred option for hardwood floor refinishing. It provides the same stunning, like-new results as traditional sanding, minus the clouds of dust, hours of cleaning, and potential health risks.
If you're looking to restore the natural beauty of your hardwood floors without turning your home into a construction zone, dustless refinishing is the clear choice. It’s efficient, effective, and designed with modern living in mind. With benefits ranging from better health to faster turnaround, there's no reason to settle for outdated methods when a cleaner, smarter solution is available.
Hey folks, just wanted to drop in and share my honest experience with DevOps training that actually helped me improve. I’ve done a few tech-related courses around the city, and trust me, not all of them lived up to the promise. But in my experience, I did multiple courses in Pune and honestly, SevenMentor provided the best one. Their DevOps Training in Pune was well-structured and easy to follow, especially for someone like me who didn’t come from a strong coding background. It didn’t feel rushed or overly technical right from the start, which helped me settle in quickly.
The course covers all the important tools you need in the DevOps world like Git, Docker, Jenkins, Kubernetes, Terraform, and more. What I liked most was that they don’t just list out tools, they actually help you understand how and why each tool is used in real-world scenarios. The instructors gave live examples, explained every step in simple words, and made sure we were following along. The batch size was small, so we got good personal attention and could ask questions freely. Everything was recorded too, so I was able to go back and rewatch the sessions when needed, which helped a lot during practice.
A big plus point for me was the amount of hands-on practice we got. We didn’t just watch slides or copy-paste code. Each module had exercises and projects to apply what we learned. One of the assignments where we built a deployment pipeline using Jenkins and Docker was my favorite, and it really opened my eyes to how DevOps works in actual companies. There was also a mock interview round at the end of the course, which gave me a lot of confidence to speak about the tools I had worked on. These small details made a big difference.
Along with technical skills, the trainers also guided us on resumes, interview prep, and shared job openings with us regularly. They even explained how DevOps roles are evolving and what kind of mindset companies expect now. I’ve seen a few of my batchmates land jobs recently, and it was really encouraging to hear about their success stories. Although I’m still applying, I feel prepared now. Before this course, I didn’t even know where to start, but now I can talk confidently about pipelines, automation, and cloud tools.
If you’re planning to take up a DevOps Course in Pune, I highly recommend checking out SevenMentor. They actually care about your learning and give you real support, not just teaching and moving on. You’ll get a strong base, practical skills, and the kind of environment that motivates you to do better. Feel free to ask me if you want to know how the classes work or anything else about the course. Happy to help anyone who’s just starting their DevOps journey.
The Yes or No Wheel is a fun and engaging tool that simplifies decision-making with just a quick spin. Whether you're stuck choosing what to eat, which task to tackle first, or making lighthearted group decisions, this interactive wheel adds a playful touch to everyday choices. Its randomness brings excitement while helping users avoid overthinking. Perfect for both personal use and team settings, the Yes or No Wheel is a simple yet powerful way to break indecision with a smile.
Cổng Game Saowin mang đến một thế giới giải trí đỉnh cao với tiêu chí cá cược xanh chín – minh bạch, rõ ràng trong mọi thao tác. Đây là một sân chơi cá cược trực tuyến uy tín được hàng nghìn người chơi đánh giá cao nhờ hệ thống hoạt động công bằng, rõ ràng và không gian giải trí thân thiện. Đặc biệt, Saowin nổi bật với chính sách hoàn cược cao, mức chiết khấu hấp dẫn và kho khuyến mãi khổng lồ luôn cập nhật liên tục mỗi ngày. Trải nghiệm tại Saowin là lựa chọn lý tưởng cho người chơi yêu thích sự an toàn và minh bạch trong từng lượt chơi. 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Dogwood in the family graveyard. This one stands over my brother's and his wife's grave. So pink this year.
Another pic of the graveyard dogwood.
Close up of the dogwood blooms. Deluxe pink.

Many native tree species across America are under threat from pests, diseases, extreme weather and saltwater intrusion — threats exacerbated by climate change. My guest this week, science and environmental journalist Marguerite Holloway, gained perspective on the destruction forests are facing when she learned from arborists how to climb into the canopy of trees.

Marguerite Holloway is a science and environmental journalist as well as the author of “Take to the Trees.” Photo Credit: Alex Hodor-Lee
“I’ve always felt and been very, very connected to the natural world,” Marguerite says. “It was a very big part of my growing up. It was a very big part of my connection with my mother and my brother. We spent a lot of time outdoors and my mom in particular really was sort of an amateur naturalist.”
Her mother introduced her to the awareness of nature and the ability to look at and be at nature.
“I feel my best and my happiest when I’m outside,” she says.
After her mother passed, Marguerite found her mother’s tree journal — a journal Marguerite hadn’t been aware of before. “It was a big surprise,” she says.
Her mother kept that journal for about 11 years, beautifully describing encounters with trees.
“She writes about their natural history, and she’s taping down leaves, and it’s really like a field journal that a naturalist would keep,” she says. “Ever since I discovered that it has been in my mind that I wanted to do something, write something about that journal, and in particular a kind of mystery that she left me in the journal that I wanted to answer.”
Years went by. Then in 2020, Marguerite was working on a story for The New York Times on the toll climate change was taking on New England’s forests, and writing many other stories as well. A friend pointed out, “Those things are all connected.”
Sometimes it takes people who know you well to see things and make connections in your life that you haven’t made yourself, Marguerite points out.
“It all sort of came together, and it felt like it was supposed to happen,” she says.
Her mother’s journal was always sitting with her. “It was in my office, and I would look at it and I would think about it …” she recalls.
Because her writing and training have been classical in terms of science journalism, it took her some time to find an approach to writing about the journal.
“My way of connecting to it personally just took a long time to come to the surface,” she says. In fact, this new book is her first time writing in the first-person perspective.
The book is part memoir, braided together with science journalism.
She says writing this felt hard, unusual and very uncomfortable at the beginning, but by the end felt completely right.

“Take to the Trees” by Marguerite Holloway is memoir blended with environmental journalism.
Seeings What’s Happening to Plants and Trees
“Many people sort of move through the world not seeing plants and trees,” Marguerite says.She had felt that she could see plants and trees, because of her love of the outdoors and the connection she’s always felt with nature. But there was more to see.
“I realized in reporting the stories that I was working on that I was not seeing very well at all, and arborists and foresters and researchers really showed me that the trees are in … very bad shape. They are really suffering from these extremes of weather. And the abrupt move from heat to cold, the abrupt move from wet to dry, the long droughts, the diseases and pests, that this shift in temperature and in weather patterns is making into a much bigger threat for these trees.”
“Once you start talking to these people and seeing things through their eyes as the book tries to do, you really begin to see that trees are in peril,” she adds. “They’re really in peril. … They’re so resilient and so adaptable and have been for an enormous amount of earth’s history, but we are just doing things at a speed that is making it very difficult for them to respond and adapt and catch up.”
She says the scale of the bad news is mind-blowing.
The International Union for Conservation of Nature’s Red List of Threatened Species has identified 35% of tree species as at risk of extinction, a percentage that has only grown.
“The damage is accelerating,” Marguerite says. “I think the book also very much wanted to emphasize that we have control over this and that there are lots of people who understand the complexity of forests and the resilience of forests and trees and who know how to make sure that we do a lot to keep them as resilient as possible.”
She reminds us that we have agency, and we can use that agency on the scale of helping a street tree or by going out and supporting scientists and researchers and arborists.
“There is a lot of hope because people love trees so much,” she says.

Whitebark pine is designated as threatened under the Endangered Species Act. Photo Credit: Marguerite Holloway
A Great Dying
“A great dying is underway in forests the world over,” Marguerite writes in her book. “There are, by one reckoning, 3 trillion trees, half as many as there were at the end of the last ice age. Some 15 billion are lost every year. More than 17,500 of the estimated 58,000 tree species are threatened and heading toward extinction. In North America, between 97 and 141 of the 881 native trees are threatened and at risk of disappearing; 6 may already be extinct. These species are not all rare or obscure. Some pines and ashes are among them. Most of the global loss is driven by deforestation for agriculture, logging, and development. But pests, diseases and climate change are increasingly having profound and cumulative effects. The scale of death and disease is unimaginable in extent and speed.”Becoming a Tree Climber
The tree climbing workshops were core to “Take to the Trees.”“There would be no book without them,” Marguerite says.
When Marguerite was reporting on the effects of climate change in New England forests, she met twin sister arborists Bear LeVangie and Melissa LeVangie Ingersoll and learned about a workshop they had been teaching for many years, the Women’s Tree Climbing Workshop. Arborists, writers, artists, photographers and scientists have taken the workshop to learn how to reach the canopy of trees.
Marguerite attended the workshop at Camp Hi-Rock in Mount Washington, Massachusetts, and in her book she traces the story of how she went from not being good at climbing, to improving tremendously, to coming to experience trees in a completely different way.
She followed the workshop around the country and witnessed trainings in Colorado and North Carolina.
“It’s an incredibly transformational experience, and no matter … what you’re going to use these skills for, it seems to really change people to be up there and to be learning in this way,” she says.
The workshop changed and strengthened Marguerite in ways she perhaps never saw coming. She overcame physical weaknesses and phobias and learned to trust herself in new ways and to rely on others. She also came to terms with the tragedy of the loss of her mother and brother.
She expected that learning tree climbing would help her overcome a fear of heights and to see what is happening to trees. “All these other things happened up there that I had not expected,” she says.
She adds: “I came to understand so profoundly how confronting climate change is really in many ways also about … the aspect of confronting fear and confronting loss, because we’re losing so much.”
The tree climbing instructors fostered a sense of hope and community to face fear and loss — then to do something proactive.

Marguerite Holloway learned how to climb trees from the Women’s Tree Climbing Workshop. Photo Credit: Wenda Li
Plant Blindness and What We’re Missing
“Plant blindness” is a term that many researchers, arborists and others in the plant world repeated to Marguerite often.“Many people — and I think myself very much at the beginning of this process — just see green,” she says. “We don’t see the individuals. We don’t see the particulars of the forest. We don’t see the species, and we don’t see sort of the nuance in that green, how maybe things don’t look so great even though they’re green. So it’s sort of like plants are just there, but we don’t really focus on them and we don’t foreground them.”
When we don’t see plants and trees clearly, we don’t readily recognize troubling signs.
David Wagner, an entomologist and a professor of ecology and evolutionary biology at the University of Connecticut, has said, “We notice the losses. It’s the diminishment that we don’t see.”
From year to year, people don’t notice differences. But 20 years out, people may finally realize what’s been lost, like the June bugs that used to cover windshields on a road trip. I remember my family pulling over to clean the windshield. Today, it’s not an issue because of insect population decline.
Groundies
A groundie is a tree worker who assists the climbers from the ground and is helping the climbers stay safe. They help lower limbs and branches, and they pass up water and equipment.The term “groundie” was so resonant, Marguerite says. “It seemed to capture something about the way many of us who don’t get up into trees, see trees — sort of from this very limited perspective. We’re looking up, or we’re looking at the bark around the base, but we don’t have that full sense of the tree. So groundie seemed to me just almost like this poetic word that is a technical term, but it has so much poetry to it and resonance and metaphorical power.”
Wouldn’t it be nice if we could get all the groundies up into the canopy?
Aspen
“There are so many aspects of climate change that are hitting simultaneously, and any tree can pretty much tell any one of those stories and can probably tell all of those stories at different times,” Marguerite says.Marguerite writes about drought in a section on aspen trees. The North American native aspen trees are bigtooth aspen (Populus grandidentata) and quaking aspen (Populus tremuloides.)
“Aspen were dying off in these huge swaths, and a silviculturist and several people who do research for the Forest Service were really setting out to solve the mystery of what was happening to the aspen,” Marguerite says.
Ultimately, they figured out that the problem was drought. Drought was allowing pests to thrive that wouldn’t normally thrive, and it was hampering regeneration.
“Every forest is different, every situation is different, but there are these patterns that we’re beginning to see broadly across landscapes and across the world,” Marguerite says.
Atlantic White Cedar
Atlantic white cedar tells the story of changing hydrology, Marguerite says.“Ghost forests” — stands of dead trees — are forming along the coastline, where saltwater is getting into the groundwater or encroaching as sea level rises, particularly in the Northeast, she says. Atlantic white cedar trees, among others, are dying.
Atlantic white cedar trees have a tiny remnant range, she points out. “When you lose any more Atlantic white cedar habitat, you’re getting closer and closer to losing Atlantic white cedar.”
I recall as a child driving up for our annual summer vacation into the Smoky Mountains and stopping at an overlook we had visited many times before. But on that occasion, the trees we were used to seeing had been devastated. It was, essentially, a ghost forest. It was traumatic, and I’ll never forget what I saw.
“Many people who have experienced that, it just sticks with them,” Marguerite tells me. “And several of the researchers in the book talk about going back to forests like you’re describing and just seeing the devastation — and it’s excruciating.”
You’re not plant blind when you get hit between the eyes with a site like that.
Ash
“The emerald ash borer is just laying waste to ash all over the country,” Marguerite says. “It moves very quickly. It is spread very, very rapidly.”Climbing ash trees has become dangerous for arborists. “You’ve really got to be careful,” she says.
Marguerite writes in her book: “One expert described it as the most destructive and costly invasive forest insect in North America. The speed with which the beetle can kill is staggering. A seemingly healthy tree can be here one year, dead the next. More than 100 million ash have died so far, and observers anticipate that ash may become extinct in North America. And the International Union for Conservation of Nature has listed five of the 16 native ash species as critically endangered, including white, black and green ash.”
Marguerite says she hopes the book, by providing a survey of all the threats to trees that are happening simultaneously, will help people come to understand the scale of what’s happening.
Return to Camp Hi-Rock
When Marguerite returned to Camp Hi-Rock after three years, trees that had been healthy the last time she had seen them were now in trouble.“If you’re watching closely and if you develop a relationship with a particular tree or a particular set of trees, you can start to see these changes in human-scale time. Not tree time, our time,” she says.
There are other emerging threats to trees, like beech leaf disease — which is, in fact, a nematode. As dangers mount, the federal government has been making cuts to forestry programs and personnel that have been in place for decades to protect woodlands.
Marguerite says it’s been devastating and shocking. She says that silvaculturalists, foresters, arborists and people working in labs or at the Park Service and Bureau of Land Management are the people who are trying to do right by the forests and the trees. They see the profound connection forests have to people and our well-being.
“The cuts to the Forest Service, the cuts to the Park Service, to this incredible research and vital research that is going on is very scary. It is very, very scary,” she says. “And it could have a devastating and very long-term impact at exactly the moment that we should be doing the opposite, that we should be flipping our sense of stewardship and values to just give even more support.”

When Marguerite Holloway went back to Camp Hi-Rock three years later, she saw how formerly healthy trees had declined. Photo Credit: Roxy Siebel
Closing Message
Marguerite says if you connect with trees and plants in a way that allows you to really see them, and you care for them, you are needed more than ever. This can happen on any scale, from supporting organizations or supporting science that is funded by the federal government, doing your own caretaking, or getting up into the canopy with the Women’s Tree Climbing Workshop.Among some people, the excitement is palpable.
“There’s this group in New York City called Citizen Pruners that is run by Trees New York,” Marguerite notes. She tried to sign up to become a citizen pruner and learned that if you don’t sign up within 30 seconds of it opening, you can’t get in. “Everybody wants to be out helping trees,” she says. “There’s some enormous number of citizen pruners around New York City.”
“I get chills when I think about the fact that people want to engage like that. And I think that’s happening all over the place. And I think this book is a lot about foregrounding and backgrounding, and I think we really need to foreground all of the instances that we see of those kinds of happenings and engagement. And they really are everywhere.”
I hope you enjoyed my conversation with Marguerite Holloway on recognizing and confronting the threats facing America’s trees. If you haven’t listened yet, you can do so now by scrolling to the top of the page and clicking the Play icon in the green bar under the page title.